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Tracking Adwords and other ppc click results

2007年4月28日

A passage I like very much on how to using analytics to track your advertise from difference sources using link tagging: http://www.epikone.com/blog/2006/11/10/google-analytics-campaign-tracking-pt-1-link-tagging/

A useful passage on managing the target url of adwords using adword dynamic syntax: http://www.ewhisper.net/blog/using-adwords-dynamic-parameters-in-links/

An addition to the post, 2 good questions I’ve seen people asking in different place arround the web, with a workarround:

Q1. how do you distinguish between “Google Search” & the “Search Network”? I found the answer in the webmasterworld, it should be:

A. Google search only comes from Google.com, so you can parse out everything from the ifSearch variable above to Google.com and non Google.com. Every other site (including Google Local, Froogle, etc) that passes the search parameter is part of the search network.

Q2. How to get the original searched keyword instead of getting the targeted keyword. E.g. Let’s suppose I have the keyword “Notebook “running in Adwords in broad match and I want to track the phrases that triggered the ad (eg. “Notebook Toshiba”).I tried using the parameter {keyword} but I just get the value NOTEBOOK and not NOTEBOOK TOSHIBA. Do you know if there’s a way to track what users search for instead of the original keyword? My objective is to learn what keywords have the best ROI and leave out bad keywords for my campaign.

A: At present, I don’t think any analytics supports that option because of how the PPC engines pass referral data.What would need to happen is that when someone visits your site with some explicit string (i.e. ?adwords=ppc&kw=notebook) that you could grab the search string from the previous page (the PPC engines don’t pass the search string, only what is triggered in your account) and correlate that data with the previous page.

<–My take on that would be the targeted keyword could be taken from the query string and the “searched keyword” could be get from the back url — it seems you have to parse the google or google syndication query string, but for google search network that could be a too much sites to parse.

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 Today I had a talk with Vanessa on Chinese Keywords display on the Adwords, I don’t know whether it would be shown on the shown-url of the adwords or not, anyone who knows it please post to tell me:)

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